The coca cola adverts began in 1886 and have been of great popularity throughout the years. Coca-cola adverts have always included themes and figures of the current time in their adverts (such as Elvis Presley in 1977) effectively associating itself with popular figures of the time

The coca cola advert also claims itself in many advertisements to be a ‘classic’ and in one particular advert quotes ‘a classic never goes out of style’ with a coca cola bottle made out of a collage of classic American figures. Many consumers buy into this patriotic sense that the coca cola advertisements have and other nations definitely do buy into the Americanisation of the adverts also.

Coca cola has been frequently credited for its invention of the modern image of Santa Claus. Santa Claus, to begin with was not initially red and white however due to the huge, infamous Christmas coca-cola advertising campaigns promoting Santa Claus in the coca-cola colours we now know Santa Claus as a typically red and white figure.

The red and white colours of Santa Claus may be just a coincidence however could also be embodying the colours of the American flag.